The New York Times ran a series of stories last year by Errol Morris that suggested that the use of certain fonts resulted in the reader being more likely to be

The New York Times ran a series of stories last year by Errol Morris that suggested that the use of certain fonts resulted in the reader being more likely to believe what was written. The articles reference other similar research; I found the whole thing fascinating. Part One: http://opinionator.blogs.nytimes.com/2012/08/08/hear-all-ye-people-hearken-o-earth/ http://opinionator.blogs.nytimes.com/2012/08/08/hear-all-ye-... Part Two: http://opinionator.blogs.nytimes.com/2012/08/09/hear-all-ye-people-hearken-o-earth-part-2/ http://opinionator.blogs.nytimes.com/2012/08/09/hear-all-ye-... [EDIT: And of course, now that I dig into the article, I see that it references these Errol Morris articles, too.]