Because Kickstarter fulfills a different function. In a store, I can buy things that exist, are produced currently and that I can take home more or less immedia

Because Kickstarter fulfills a different function. In a store, I can buy things that exist, are produced currently and that I can take home more or less immediately. Kickstarter allows me to pledge money towards products that I would like to see produced. I'm supporting something that has not been produced before, that may actually not be viable. That's the risk I'm taking and I take it voluntarily, but that's not the risk I want to take when buying toilet paper.