> For example if you steal a TV, the value of the theft is set at the retail price of the TV, even though the store only paid wholesale. That is because you hav

> For example if you steal a TV, the value of the theft is set at the retail price of the TV, even though the store only paid wholesale. That is because you have deprived them of not only the TV itself, but also the revenue they could have earned by selling the TV. However, it is important to note that by copying digital content you don't prevent the retailer from selling the content to another customer.