It's all about your goals - both short term and long term. Some people find that writing helps them understand the problem(s) better - that's a short term benef

It's all about your goals - both short term and long term. Some people find that writing helps them understand the problem(s) better - that's a short term benefit. Others want to position themselves as an expert so that they can speak at conferences - that's more of a long term benefit. So where does it lead? That's up to you - define your goals, and figure out whether blogging matters in the end towards reaching that goal. It might, and it might not. It's quite time consuming to put out high quality blog work so the payoff needs to be real.