I'm not sure the economics of the situation are obvious as that. If he raises prices: is he actually going to get "better" clients? He'll have to compete with

I'm not sure the economics of the situation are obvious as that. If he raises prices: is he actually going to get "better" clients? He'll have to compete with other high end'ers. What if there competition is too fierce at that price point? What if his skill/quality doesn't match up to that price point?