Those professional tools and iWorks only exist to persuasively fill a gap which others are not adequately filling. Final Cut etc are quality gutsy products need

Those professional tools and iWorks only exist to persuasively fill a gap which others are not adequately filling. Final Cut etc are quality gutsy products needed because nobody else is going to put that much effort into selling at that low a price on a platform otherwise not attractive enough to make enough money to fund the venture; those are loss leaders for showing "this hardware is AWESOME, the kind of thing you need as the centerpiece of your studio/whatever". iWorks is cheap enough and good enough to provide basic tools most people need without putting in the effort & cost to match MS Office, which is available and which most people willing to pay that much will buy anyway. There's enough games available to make iOS a leading gaming platform, with no need for Apple to jump in. Apple does as little software production as possible, done only to sell more hardware when necessary. Prime apps like Remote and Apple Store are obvious focus, yet Apple has been amazingly negligent; Apple really has very few application developers and has little interest in expanding their number.