I think the opposite of this article and would be happy to argue it... First, I would like to point out the failure that was the nintendo bandai experiment was

I think the opposite of this article and would be happy to argue it... First, I would like to point out the failure that was the nintendo bandai experiment was from an Apple that was failing at everything. Their stock price was in the gutter, the outlook was bleak, and that was a shot in the dark. This was not the Apple that would make OS X, iPod, iOS, and iPhone. I think assuming that the lack luster online services from both companies is the reason to avoid the merger is pretty absurd. Apple knows how to do online servies iTunes, AppStore, iCloud all serve massive audiences. And are just that, connected services. Microsoft is also not a threat, their empire is slowly dwindling and I'm very literally, willing to bet, that it's going to get the nail in it's coffin with SteamOS pounding the head of it. Hardcore gamer's are what drive Microsofts platforms currently because your average consumer is voting with their dollars for Android and iOS (not Desktops/Laptops and not Microsoft products). SteamOS is the chance to remove one of the biggest arguments for Windows, that has existed my entire life, "it plays games, and your Mac or Linux box can't!" ... if a Battlefield or Call of Duty is releaed for the SteamBox I think it's game over (BOOM, PUN!). The Xbox One falls flat for that market, as well-- out the door the PS4 is just better. Sony knows this is it's chance to rally, and that Microsoft is weak, and I think they've taken the opportunity to it's max by making a console that's just dollar for dollar unmistakbly better. For one, Apple and Nintendo do one brilliant thing well, and it's the one thing that matters, they enchant their users. They provide an almost whimsical experience with their products that sets them far from the rest of the pack. They both drive innovation. If Apple and Nintendo were to merge, we would finally see real first party titles showing up on the Mac, iOS, and most presumably the AppleTV (Wii-U tech would do wonders here since their airplay gaming sucks [latency]). Apple would begin to have a foothold in the one industry it has typically done so poorly in-- gaming. Culturally, they both strive for excellence. It's better to not release something at all than release it, if it's not perfect (grain of salt with that one, but most will follow me on it). Apple knows how to make great software, and hardware, nintendo knows how to translate these into story telling-- to enhance and enchat the viewer into a stouper not well known on other platforms. Finally, in regards to "what customers actually want" I'd like to point out that one very famous person said quite the contrary. Customers don't know what they want, it's their job to tell them. Because their customers are not the innovators, they're the consumers. I forget the guy's name, he ran some big fruit company or something... [edit] For those who are like, WTF prompted this article, I think this is just a nerd fantasy that makes its rounds every few months (it's one of mine!).