Here's my unicorn: CEO Bob buys the service, uses it happily for 6 months. Bookkeeper Cindy wonders what this strange recurring bill could possibly be, assumes

Here's my unicorn: CEO Bob buys the service, uses it happily for 6 months. Bookkeeper Cindy wonders what this strange recurring bill could possibly be, assumes it is credit card fraud, and initiates six chargebacks. I get on phone. Bob brings Cindy on call, explains the situation, and tells Cindy to call bank and cancel chargeback. We document the conversation over an email, which I file with my credit card processor. I still lost.