Agreed. We do the same and sell digital products. Not happy? No questions, no hassles, 100% refund. Hardly anyone asks for a refund. In fact, I'd say its less t

Agreed. We do the same and sell digital products. Not happy? No questions, no hassles, 100% refund. Hardly anyone asks for a refund. In fact, I'd say its less than 2% but I don't have an easy way to calculate it unfortunately. In most cases we try to work with people to fix any issues and after an email or two everything is fine. But we occasionally do get the "pathological customers" that patio11 likes to talk about. In those cases having the ability to give a refund is really nice because it is an easy way to part ways and "fire" customers you don't want to work with. I think a lot of people are initially afraid to offer refunds, most notably for digital products. The ones I've talked to always say "but then they can just ask for a refund and get it for free!" Sure... they could, but, hardly anyone ever does from my experience. My advice would be to at least give it a try and see how it works, you might find out that it is actually an effective marketing tool and a way to gain trust while lowering the perceived risk for new customers.