One minor, but important point. Apple has already made 2 very successful "game consoles" - the iPhone/iPod Touch and the iPad. Pretty much everything a game co

One minor, but important point. Apple has already made 2 very successful "game consoles" - the iPhone/iPod Touch and the iPad. Pretty much everything a game console has going for it Apple has - standardized hardware and software, reasonably powerful hardware, and a large audience hungry to play games. That is in fact why a lot of large companies make mobile games - because iOS and Android have a lot in common with game consoles. Heck, with Airplay + controllers or devices like OUYA, iOS and Android are nearly indistinguishable from other game platforms. I am a gamer so I understand how gamers might bristle at the notion of this, but Neil Young, former exec at EA and founder of ngmoco started ngmoco based on the premise that the iPhone was a game console and he went to build a very successful game company doing it. Apple could very much make the Apple TV into a game console if they wanted, but I'm not so much sure that the product designers care that much about games as part of the core product concept.