It was a confusing read based on how the author laid it out. The three things: 1) Everyone talking about Amazon before holiday season. 2) Gave investors a ta

It was a confusing read based on how the author laid it out. The three things: 1) Everyone talking about Amazon before holiday season. 2) Gave investors a taste of what is coming. 3) Cemented Bezos' image as a big thinker.