More specifically: We have no real network administrators. Within our engineering team we collectively have the skill to be an effective at systems administrat

More specifically: We have no real network administrators. Within our engineering team we collectively have the skill to be an effective at systems administration, but the hardware side is really a complete mystery. Co-location mostly solves that, but the cloud takes it a step further. By running in a virtualized environment we can handle what we're good at it and let others build complex data centers to scale our traffic. When your bootstrapping a start-up, that's just huge.