To me (software engineer working genetic research) the biggest issue is that 23andme is being represented as a cutting edge genomic tech while offering a test o

To me (software engineer working genetic research) the biggest issue is that 23andme is being represented as a cutting edge genomic tech while offering a test on an simplistic, outdated tech (a genotype array). Even intelligent, technically minded people get taken in thinking they have "had there genome sequenced" when they are getting tested for a small number of single nucleotide polymorphisms (SNPs). The scientific reality is that, while there are some well established correlations between SNPs and disease, the explanatory power of such simple tests and validity of studies based on them is in question [1]. Getting a genotype for 99 bucks is a cool service but I worry that the marketing that goes along with it is doing more to misinform than educate. I wish they had pushed more towards offering actual sequencing to consumers as prices fall. [1] http://en.wikipedia.org/wiki/Genome-wide_association_study#Limitations http://en.wikipedia.org/wiki/Genome-wide_association_study#L...