On one hand, it makes little sense to continue paying a middle man for a repeating service like home cleaning. On the other, there's some value in having a dive

On one hand, it makes little sense to continue paying a middle man for a repeating service like home cleaning. On the other, there's some value in having a diversity of vetted providers and the easy ability to switch. $38m sounds like a lot, though, at this juncture. The novelty wears off pretty quickly.