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Congrats to Homejoy, but a very frustrating part about following this industry (and I guess startups in general) is the media's blatant overlooking of competito

by kyro 13y ago

Congrats to Homejoy, but a very frustrating part about following this industry (and I guess startups in general) is the media's blatant overlooking of competitors because they just aren't part of the valley's circle. MyClean is a company I've worked with here in NYC and am a customer of that have been in the online cleaning-on-demand space before EXEC entered. They're profitable, offer a great service, and yet time and time again articles come out framing the industry as if EXEC and Homejoy are the only two players. They're hardworking guys and to see them consistently ignored is disappointing.

EScott11 13y ago
MyClean offers services in one domestic market (NYC). Homejoy offers services in 31. edit: link to source https://www.homejoy.com/cities https://www.homejoy.com/cities
- 7Figures2Commas 13y ago
  And there's your opportunity: 1. Acquire MyClean for its "technology" (website and back office software). 2. Expand into other cities, either through direct investment or through the acquisition of local home cleaning services. This type of roll-up strategy was not uncommon in the first .com boom. Now, instead of VCs financing the creation of networks of websites, they can finance the creation of networks of small businesses. Double the work, half the fun, and potentially none of the profit!
cylinder 13y ago
And what about the fact that Homejoy got caught trying to buy Yelp reviews? Even still, their Yelp reviews are quite poor in many big markets (Yelp reviews are a major driver in this business)? In addition, their $20/hr price is unsustainable and will have to go up once they demand profitability. Two week wait times to book a cleaning may appear to indicate heavy demand, but it also indicates poor planning and resource management. Apparently all that matters anymore is how much VC money you can raise, not the underlying business. "Journalism" in this sector is so incredibly lazy.
- HomejoyHQ 13y ago
  Homejoy and it's leadership are committed to trustworthy and fair business practices and reviews. Check out Adora's response from April 2013. http://blog.homejoy.com/kfJh5xY8LOe3pJZtAG9J9RD2 http://blog.homejoy.com/kfJh5xY8LOe3pJZtAG9J9RD2

by kyro 13y ago

EScott11 13y ago

MyClean offers services in one domestic market (NYC). Homejoy offers services in 31. edit: link to source https://www.homejoy.com/cities https://www.homejoy.com/cities

7Figures2Commas 13y ago
And there's your opportunity: 1. Acquire MyClean for its "technology" (website and back office software). 2. Expand into other cities, either through direct investment or through the acquisition of local home cleaning services. This type of roll-up strategy was not uncommon in the first .com boom. Now, instead of VCs financing the creation of networks of websites, they can finance the creation of networks of small businesses. Double the work, half the fun, and potentially none of the profit!

cylinder 13y ago

And what about the fact that Homejoy got caught trying to buy Yelp reviews? Even still, their Yelp reviews are quite poor in many big markets (Yelp reviews are a major driver in this business)? In addition, their $20/hr price is unsustainable and will have to go up once they demand profitability. Two week wait times to book a cleaning may appear to indicate heavy demand, but it also indicates poor planning and resource management. Apparently all that matters anymore is how much VC money you can raise, not the underlying business. "Journalism" in this sector is so incredibly lazy.

HomejoyHQ 13y ago
Homejoy and it's leadership are committed to trustworthy and fair business practices and reviews. Check out Adora's response from April 2013. http://blog.homejoy.com/kfJh5xY8LOe3pJZtAG9J9RD2 http://blog.homejoy.com/kfJh5xY8LOe3pJZtAG9J9RD2