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Ask HN: Why did Apple buy Topsy?

• ptwobrussell 13y ago
  "Apple's goals for Topsy are unclear" is mentioned in the WSJ article - http://online.wsj.com/news/articles/SB10001424052702304854804579234450633315742 http://online.wsj.com/news/articles/SB1000142405270230485480... Given that Twitter integration became a native part of iOS back on the iPhone 4S, do you think this is all part of a more strategic plan? Or is it just a way to acquire the data for more effective advertising?