The title isn't intended to be funny. It's intended to be dismissive of, and in opposition to, the attitude that "sleep is for sissies" mentioned in the article

The title isn't intended to be funny. It's intended to be dismissive of, and in opposition to, the attitude that "sleep is for sissies" mentioned in the article. Compare: http://www.huffingtonpost.com/2011/04/11/ashton-kutcher-demi-moore-trafficking_n_847291.html http://www.huffingtonpost.com/2011/04/11/ashton-kutcher-demi... It's about directly opposing what is seen as a prevailing view of masculinity. Sure, it might be intended to be entertaining as well, but it's not primarily an attempt at humor. It's saying: "Here's a bunch of people who say real men don't sleep. They're wrong; real men sleep."