The point the article is making is that: Saying "Bitcoin transactions aren't reversible" and then using that as a premise for a "well it's fucked before getting

The point the article is making is that: Saying "Bitcoin transactions aren't reversible" and then using that as a premise for a "well it's fucked before getting out the gate" argument is bullshit. Reversible transactions will emerge with very little friction because the currency has the m-of-n feature and there's a clear business model for service providers to be the trusted third party.