Well, you can't control individuals perceptions - everyone brings a bias to the table - but you can control the aggregate perceptions by being consistent. The

Well, you can't control individuals perceptions - everyone brings a bias to the table - but you can control the aggregate perceptions by being consistent. The point being that if you are always trustworthy, that fact eventually gets out, and it then doesn't matter what your face is like. It is the same as Wikipedia being not necessaarily right on every singe detail, but being correct in aggregate. People should aim to be like Wikipedia - not flawless, but reputationally good.