The most accurate version of the title would be something like "The Only Way You Can Grow Huge." There may be occasional edge cases where companies start out b

The most accurate version of the title would be something like "The Only Way You Can Grow Huge." There may be occasional edge cases where companies start out big. I'm hesitant even to offer an example, because there are so few, but perhaps Fannie Mae. But these edge cases don't matter to the readers this essay is aimed at, because they can't replicate them. (And incidentally, there are no upward boosts for comments or stories, and even the penalties Ken described in that post are much simpler than he thinks. E.g. there is only a single penalty for lightweight domains, not a range of penalties chosen by us.)