Wow, I'm deeply involved in the industry and I've never heard of the site. A quick poll of 20 people on Bloomberg chat indicate that no one else had ever heard

Wow, I'm deeply involved in the industry and I've never heard of the site. A quick poll of 20 people on Bloomberg chat indicate that no one else had ever heard of it. No wonder it didn't do well:) If your target audience has never heard of you, your going to have a hard time getting going:)