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For UK readers, the majority of which are license fee payers, I agree. But I'm not sure about international visitors as the BBC generates revenue from ads show
by halo 17y ago
For UK readers, the majority of which are license fee payers, I agree.
But I'm not sure about international visitors as the BBC generates revenue from ads shown on their site, so I'm not sure if it would make sound financial sense and be good use of the taxpayers money if it would impact their revenue stream. The downside is that people using online readers would be hit in the cross-fire, but that's unavoidable.
- pclark 17y agowhat ads?
- halo 17y agoThe BBC shows ads on its website to non-UK visitors and have done since 2007. From http://www.bbc.co.uk/pressoffice/bbcworldwide/worldwidestories/pressreleases/2007/10_october/bbc.com.shtml http://www.bbc.co.uk/pressoffice/bbcworldwide/worldwidestori...: "The BBC Trust has approved proposals for the BBC to establish bbc.com, a commercial venture to offer advertising on the BBC's international online service for users outside the UK. UK users' experience of bbc.co.uk will not be affected. ... bbc.com will use robust geo-IP technology (see Editor's Notes) to separate out international visitors to the site." From these ads, they made £1.5m ($3m) in the 5 months after launch (from the BBC Annnual Report at http://www.bbcworldwide.com/annualreviews/review2008/Digital_Media.aspx http://www.bbcworldwide.com/annualreviews/review2008/Digital...).
- pclark 17y agothey should just put them in the full article feed, then