An alternate take, using your example: good marketing and advertising can make a bad product good. In GoDaddy's case, by reaching a segment of the market that i

An alternate take, using your example: good marketing and advertising can make a bad product good. In GoDaddy's case, by reaching a segment of the market that is unaware of the options. For this segment, it's not GoDaddy vs. Namecheap; it's GoDaddy vs. not knowing how to put up a website.