4 ms·
Your "counterexample" is young political activists, probably local party leaders. Those are multicultural, openminded and all. What about the average middle cla
by paulftw 13y ago
Your "counterexample" is young political activists, probably local party leaders. Those are multicultural, openminded and all. What about the average middle class, representing probably 90-99% of the buying power?
I agree that it's not impossible to sell in multiple countries at once, but it's just times bigger investment to get smaller combined market than US.
For Apple starting with US was a justification to spend probably billions on iPhone. Market was big enough for this gamble to make sense. You can't justify huge investments if your plan to start in Poland and then expand to Romania and Turkey. Or did that company go into all 3 countries simultaneously?
And, btw, combined GDP of Czech Republic, Poland, Romania and Turkey is 1.65 trillion. GDP of USA is 16.86 trillion.