The problem is often one of having to lead the customer through a sales process. For eg 1) I want a reliable product... like BRCK .. okay. 2) This product rea

The problem is often one of having to lead the customer through a sales process. For eg 1) I want a reliable product... like BRCK .. okay. 2) This product really meets that criteria. Prove it. 3) So, is it useful? 4) Fine. Because of 1..3 I want more detail and to buy one. For instance with http://gridspy.com http://gridspy.com (my site) 1) So, why should I monitor (energy usage) at all? 2) Okay, so why GridSpy (not a competitor)... 3) Fine, tell me more about what you do... 4) Lets get started. Give me a quote on some hardware. It's a process. You can't just lead with (4) because the customer hasn't yet decided that they want your class of product at all.