This reminds me of an article I recently read in the Harvard Business review. "The Three Rules for Making a Company Great." The three rules are basically: 1.

This reminds me of an article I recently read in the Harvard Business review. "The Three Rules for Making a Company Great." The three rules are basically: 1. Increase Revenue 2. Increase Quality. 3. Only rules 1 and 2 matter. I've following these rules since I read about them, and I do think they are very, very, helpful. Even though we grow mostly through direct response marketing, our brand value has been increasing, as has readership loyalty and revenue per unique subscriber. We are starting to get to the point where we're producing the type of quality that nobody else produces, anywhere. This easily solves one of the biggest marketing questions: What is your unique position? Eventually, the answer will be simple: We're simply better than all of our competitors. By a lot. http://hbr.org/2013/04/three-rules-for-making-a-company-truly-great/ http://hbr.org/2013/04/three-rules-for-making-a-company-trul...