> All companies that grow really big do so in only one way: people recommend the product or service to other people. Yeah, I recommend all my friends to get Ex

> All companies that grow really big do so in only one way: people recommend the product or service to other people. Yeah, I recommend all my friends to get Exxon gas and buy GE lightbulbs... There are some things essential to us(inelastic), and those are the things where we'll see really big changes-- Invent things that everyone uses all of the time, not something that some people use some of the time.