As head of SW Engineering for that video company offering the rev split, I just wanted to point out that the Eepybird video linked earlier in the article (Diet

As head of SW Engineering for that video company offering the rev split, I just wanted to point out that the Eepybird video linked earlier in the article (Diet Coke and Mentos fountain), actually launched exclusively on Revver and financial reward was one of the big motivations for their decision to release it on Revver instead of Youtube. In fact, they filed numerous DMCA takedowns for all the unauthorized uploads to Youtube. There are numerous other examples of the same occurring with other creators. While I do agree that financial motivations are usually less compelling than social and ego-driven motivators, there are times in an industry's evolution where they do matter, especially in trying to establish a new professional class. Would Lyft, Sidecar, and UberX drivers exist for fame and glory alone? Revver was about a lot more than the just the rev-split - we were building an open network that rewarded video creators for their efforts and sought to let them to make a living performing the craft they loved.