70% royalty share was imposed by the majors to Spotify. Just because this was the model used by physical stores and it's how the industry works. They didn't cha

70% royalty share was imposed by the majors to Spotify. Just because this was the model used by physical stores and it's how the industry works. They didn't change the revenue split model. One of the problems here is that there are many middlemen involved between the artist and Spotify. The label, the manager, the aggregator. Everyone gets his piece. Also, there is problem regarding how much it takes for an artist to get the same from Spotify than they used to get from a song sold from a service like iTunes. Some artists claim that a song has to be listened up to 60 times in a streaming service in order to the same as a song sold in a digital music store. And here there comes the big issue. Have you ever listened 60 times to a song you buy in iTunes.