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Good marketing and advertising can cover up a bad product. A prime example is GoDaddy. When their product is not growing like it should, Silicon Valley startup
by rebelidealist 13y ago
Good marketing and advertising can cover up a bad product. A prime example is GoDaddy.
When their product is not growing like it should, Silicon Valley startups always hire more engineers to add more features. Oftentimes, the product is good enough they just need put in more marketing efforts.
It almost feels like marketers and business dev people are second rate employees compare to engineers when their job is could be more important after the initial launch.
- tvladeck 13y agoAn alternate take, using your example: good marketing and advertising can make a bad product good. In GoDaddy's case, by reaching a segment of the market that is unaware of the options. For this segment, it's not GoDaddy vs. Namecheap; it's GoDaddy vs. not knowing how to put up a website.