When I bought my kindle, looking for hidden gotchas was simply not part of my calculation. I expected I was buying a device...if there was a popup during the ch

When I bought my kindle, looking for hidden gotchas was simply not part of my calculation. I expected I was buying a device...if there was a popup during the checkout process that said this product is ad support, I absolutely would not have bought it. Interesting. I bought mine from Amazon.com and it was quite clear that I had a choice of ad-supported or, for a higher price, ad-free. All of this info was on the product page, and it never felt like anything was hidden. I think this page is pretty typical: http://www.amazon.com/gp/product/B00CU0NSCU/ref=kin_comp_dk_so_img http://www.amazon.com/gp/product/B00CU0NSCU/ref=kin_comp_dk_... There's a clear choice of "With Special Offers" and "Without Special Offers" with a link to a popup that explains what this means. If you bough yours from a different site or if the Amazon page did not indicate these options then I can understand feeling cheated. I also had planned on rooting my device (at least to the extent that I could replace the ads with my own images) but I was never able to accomplish that. For me it ended up to be not a big deal, but I knew from the description of the product I was buying an ad-supported device in the first place. Ultimately I think we may be of different minds about what we consider acceptable consumer/merchant relationship. Well, since I agreed to the Kindle deal I'm OK with it. Amazon.com was quite upfront about what they were selling. I would not be OK if there was nothing to indicate I would be seeing ads. This is something that annoys me with Tivo. I don't recall that they were as clear when I ordered the service that in addition to an annual fee I would also have to look at stupid banner ads on assorted screens. Also, as far as I know, there is no way to opt out of this (such as by paying more, as with the Kindle).