I agree with this firmly and have often doubted if it made me a naive "non-marketer". When discussing with marketers I would often point to the idea that our f

I agree with this firmly and have often doubted if it made me a naive "non-marketer". When discussing with marketers I would often point to the idea that our funnel was already resulting in so few long term customers, why would we spend money to pour more people into such a tiny funnel? I think a really good and "enchanting" (to steal from another front-page article) first impression is necessary particularly when demoing to end users due to the large amount of products they're being bombarded with on a daily basis. So while I agree with your overall stance, I'm worried about the implied advice to wait until your product is good enough. Since the phrase by definition is difficult to assess otherwise everyone would succeed.