I found it interesting that I agree a lot with the title and disagree a lot with all the rest of the article. First: "There are studies funded to measure hand

I found it interesting that I agree a lot with the title and disagree a lot with all the rest of the article. First: "There are studies funded to measure hand firmness and eye contact because they're indicators of authenticity and enthusiasm." Really?? I understand the importance for the CEO to be likable, even if he is an asshole. Steve Jobs had that precisely because of his authenticity and enthusiasm. But why make such an effort on faking it if you can be it?? What a sad life to fake evey handshake. Authenticity must need a bit of practice, because we are kind of trained to "lie to please". But with some diligence, one can start to be a little more self-confident and authentic, caring less about others might think (see that this the exact opposite of faking handshakes?). And enthusiasm should be natural too. If you are not enthusiastic with the product you are creating, you shouldn't be creating it. Or at least you should expect and accept that it will no "enchant" anyone and work hard to be just profitable. If I understood it correctly, the first part of the text tell to "dress to match your audience" and practice your handshakes in order to be more authentic. In other words, go through a great length of faking to be authentic. That was just a weird advice. I will try to enchant, be authentic and enthusiastic by rejecting every advice Kawasaki gave here. I think it is the logical thing to do.