What articles like this completely ignore is that toy stores are not divided into a blue boy's section and a pink girl's section. There's the "girl's section",

What articles like this completely ignore is that toy stores are not divided into a blue boy's section and a pink girl's section. There's the "girl's section", and then there's "everything else". They are taking the fact that some things are marketed explicitly to women as evidence that everything else is marketed to men. It's absurd, but that's feminist navelgazing for you. Same reason they blame men for women's beauty standards, even though it's women and women's magazines who enforce them. Things marketed to women by women as being for women. And then something like Goldieblox comes around that's like shitty pink meccano with dumb girlie stories attached to each box set, and behold! It's somehow going to set girls free of the pink tyranny... by being stereotypically aimed at girls. Or you could just buy them ordinary gender-neutral LEGO. The one that boys and girls alike can enjoy.