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I was kinda iffy going into this article: I like Guy Kawasaki's stuff a lot, but it can tend to be a bit on the fluffy side, and "enchant" is one of those words
by jmduke 13y ago
I was kinda iffy going into this article: I like Guy Kawasaki's stuff a lot, but it can tend to be a bit on the fluffy side, and "enchant" is one of those words that sends shivers down my back. Still, the actual meat and bones of his definition of 'enchanting' is solid and goes into a level of granularity significantly more actionable than "figure out a way to get your users to spend ridiculous amounts of time on your app, just like Twitter and Facebook did."
- interstitial 13y agoI think we've moved into the post-enchantment era, where non-enchanting, ping-anxiety is king. People are addicted to the social feedback.
- AsymetricCom 13y agoThose are not the kind of customers you want, long term.
- jbigelow76 13y agoYou only need them long enough milk a few billion dollars out of some other sucker.