Drug companies have been advertising this way to doctors for years. They often hold lectures and give out educational tchotchkes that many doctors find genuine

Drug companies have been advertising this way to doctors for years. They often hold lectures and give out educational tchotchkes that many doctors find genuinely useful. In fact, drug company lectures and educational materials are the main way that a lot of doctors keep up on new developments in their field. (All this, of course, is notwithstanding the bad parts about drug companies giving doctors free stuff).