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It is interesting to see the complexity of strategies needed to play adwords increase over time. Big budget advertisers use predictive models and automated bidd
by babs474 13y ago
It is interesting to see the complexity of strategies needed to play adwords increase over time. Big budget advertisers use predictive models and automated bidding to quickly react to changing conditions. I predict some years in the future we'll have crazy high frequency trading robots battling each other like in the stock market.
- lukekennedy 13y agoNote to self - don't build an RTB platform.
- joosters 13y agoIsn't this what already happens with Ad Exchange auctions?
- babs474 13y agoYes, I think it is very much happening right now. I think that the sophistication will grow and grow as more ad dollars are converted to the digital world.