7 ms·
> Men wearing a wedding ring, another marking campaign invented in the 1940's. Do you have a reference for this statement?
by spacehome 13y ago
> Men wearing a wedding ring, another marking campaign invented in the 1940's.
Do you have a reference for this statement?
- aestra 13y agoYes, I do. From the Journal of Social History. A "Real Man's Ring": Gender and the Invention of Tradition http://www.jstor.org/stable/3790353 http://www.jstor.org/stable/3790353 It wasn't until 1944 when a Catholic priest asked if a double ring ceremony was permitted by the church. Previously it was called for only the women's ring to be blessed in marriage rites. There was social change at the end of WWII that lead to that adaptation, but it was invented by marketers that wanted to sell jewelry. For more information about the history about diamonds and De Beers, see this crazy long article (from 1982!): http://www.theatlantic.com/magazine/archive/1982/02/have-you-ever-tried-to-sell-a-diamond/304575/?single_page=true http://www.theatlantic.com/magazine/archive/1982/02/have-you...
- spacehome 13y agoThanks!