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Why ascribe this to "marketing"? If marketers could control what colors children want to wear, they'd change them every year to spur sales. Fashion isn't that p

Why ascribe this to "marketing"? If marketers could control what colors children want to wear, they'd change them every year to spur sales. Fashion isn't that predictable or controllable.

alex_c 13y ago
Huh? They do. There are new "in" colors every year.
dragonwriter 13y ago
> If marketers could control what colors children want to wear, they'd change them every year to spur sales. For children, they work more on subjects than colors right now, though for adult fashion, changes of "in" colors both annually and by season is normal, and largely driven by marketing. > Fashion isn't that predictable or controllable. It is controllable, but not perfectly so, and there are a lot of competing attempts to control it. There is not one hive-mind of marketing trying to drive aggregate demand, there are different marketers working for different producers trying to drive demand for their particular client's product, so, naturally, the results are chaotic and uncertain and often surprising, but they are still very much the product of deliberate marketing efforts.
minikites 13y ago
Children's clothes already have a built in treadmill to spur sales: kids change size rapidly.
tripzilch 13y ago
> If marketers could control what colors children want to wear, they'd change them every year to spur sales. Fashion isn't that predictable or controllable. But they do. And it is. They just don't need to do it for children, because they grow out of their clothes so fast. So it's actually a case in point that the "preferred" colours for children are somewhat more stable. But if you look at adult's clothing, colours change every year, and every season. Pink shirts for men drop in and out of fashion. Models change every few years from big to slim to long to low to skinny (seriously would anyone buy skinny jeans if they still offered a decent selection of boot-cuts at general clothing stores? ;) I'm kidding, I bet there's people that actually like the model) I don't have my bookmarks here (maybe someone else can provide a link?), but I once read there was some old French lady in the fashion industry that would actually just pick and decide the "in fashion" colours for the next season, some influential big brands would just follow her direction, cheaper brands would copy the style, and that was that then. I read about it because she passed away a few years ago, but I bet they found a replacement fashion colour oracle soon enough.

Why ascribe this to "marketing"? If marketers could control what colors children want to wear, they'd change them every year to spur sales. Fashion isn't that predictable or controllable.

alex_c 13y ago

Huh? They do. There are new "in" colors every year.

dragonwriter 13y ago

> If marketers could control what colors children want to wear, they'd change them every year to spur sales. For children, they work more on subjects than colors right now, though for adult fashion, changes of "in" colors both annually and by season is normal, and largely driven by marketing. > Fashion isn't that predictable or controllable. It is controllable, but not perfectly so, and there are a lot of competing attempts to control it. There is not one hive-mind of marketing trying to drive aggregate demand, there are different marketers working for different producers trying to drive demand for their particular client's product, so, naturally, the results are chaotic and uncertain and often surprising, but they are still very much the product of deliberate marketing efforts.

minikites 13y ago

Children's clothes already have a built in treadmill to spur sales: kids change size rapidly.

tripzilch 13y ago

> If marketers could control what colors children want to wear, they'd change them every year to spur sales. Fashion isn't that predictable or controllable. But they do. And it is. They just don't need to do it for children, because they grow out of their clothes so fast. So it's actually a case in point that the "preferred" colours for children are somewhat more stable. But if you look at adult's clothing, colours change every year, and every season. Pink shirts for men drop in and out of fashion. Models change every few years from big to slim to long to low to skinny (seriously would anyone buy skinny jeans if they still offered a decent selection of boot-cuts at general clothing stores? ;) I'm kidding, I bet there's people that actually like the model) I don't have my bookmarks here (maybe someone else can provide a link?), but I once read there was some old French lady in the fashion industry that would actually just pick and decide the "in fashion" colours for the next season, some influential big brands would just follow her direction, cheaper brands would copy the style, and that was that then. I read about it because she passed away a few years ago, but I bet they found a replacement fashion colour oracle soon enough.