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Look at the gigantic sums that companies spend on advertising. They can't all be throwing their money away. You can either assume that all these companies are c

Look at the gigantic sums that companies spend on advertising. They can't all be throwing their money away. You can either assume that all these companies are complete fools, or the marketing works. In fact it's getting easier to prove nowadays, with so much more data from the likes of adwords, loyalty cards and so on. Marketing has more 'real numbers' behind it to give confidence in spending the money. Everyone likes to think that advertising doesn't affect them. But, it does. You are not immune to it.

spindritf 13y ago
They can probably make Coors sell better than Miller, or vice versa, OK. But that's a minor adjustment, even if worth a lot of money, not a massive change in behaviour like stopping half the population from discovering readily available video games.
- joosters 13y ago
  It's not minor. What you should be considering is how many of the coors+miller drinkers would have drunk other things without the blanket advertising. A better example: Coke vs Pepsi. Two big brands. Lots of people will claim they choose whichever they drink without advertising making their mind up for them. Yet there are plenty of other colas out there, with very similar tastes, that hardly anyone drinks. This is low technology stuff, sugar water, it's not that hard to make a cola drink taste good. The reason why people only buy the big brands? Marketing.
  - VLM 13y ago
    "Yet there are plenty of other colas out there, with very similar tastes, that hardly anyone drinks." This also applies outside colas; lemonade, limeade, fruit juices, bottled water, sports drinks (non carbonated non cola sodas). Cokes enemy isn't pepsi so much as tapwater.
  - philwelch 13y ago
    It's worth pointing out that "marketing" includes such things as distribution and availability. If I really liked RC Cola, I would be disappointed often. But every corner store, fast food joint, and taco truck has at least Coke or Pepsi and often both.

spindritf 13y ago

They can probably make Coors sell better than Miller, or vice versa, OK. But that's a minor adjustment, even if worth a lot of money, not a massive change in behaviour like stopping half the population from discovering readily available video games.

joosters 13y ago
It's not minor. What you should be considering is how many of the coors+miller drinkers would have drunk other things without the blanket advertising. A better example: Coke vs Pepsi. Two big brands. Lots of people will claim they choose whichever they drink without advertising making their mind up for them. Yet there are plenty of other colas out there, with very similar tastes, that hardly anyone drinks. This is low technology stuff, sugar water, it's not that hard to make a cola drink taste good. The reason why people only buy the big brands? Marketing.
- VLM 13y ago
  "Yet there are plenty of other colas out there, with very similar tastes, that hardly anyone drinks." This also applies outside colas; lemonade, limeade, fruit juices, bottled water, sports drinks (non carbonated non cola sodas). Cokes enemy isn't pepsi so much as tapwater.
- philwelch 13y ago
  It's worth pointing out that "marketing" includes such things as distribution and availability. If I really liked RC Cola, I would be disappointed often. But every corner store, fast food joint, and taco truck has at least Coke or Pepsi and often both.