The analysis of the influence of media onto the individual was, in fact, the subject that was at the very heart of the establishment of modern empirical sociolo

The analysis of the influence of media onto the individual was, in fact, the subject that was at the very heart of the establishment of modern empirical sociology. A good start for further reading is the Princeton Radio Research Project[1], with a follow-up reading on its director, Paul Lazarsfeld[2]. [1]: https://en.wikipedia.org/wiki/Radio_Project https://en.wikipedia.org/wiki/Radio_Project [2]: https://en.wikipedia.org/wiki/Paul_Lazarsfeld https://en.wikipedia.org/wiki/Paul_Lazarsfeld