> The first step is paying $30k for the .com (maybe make the marketing materials first). Isn't paying 30k for a "brand" piece the last step? You know, after ma

> The first step is paying $30k for the .com (maybe make the marketing materials first). Isn't paying 30k for a "brand" piece the last step? You know, after making 30k with the business (or multiples of that?) It seems really bad business strategy to vomit 30k on a domain name before you even get started in a business (and I love branding).