I've been seeing more large, interstitial display ads on Forbes.com et all recently, and I think they are more promising than these formats. I don't mind ads,

I've been seeing more large, interstitial display ads on Forbes.com et all recently, and I think they are more promising than these formats. I don't mind ads, but I don't like it when they're injected into the content so awkwardly that they detract from the experience. For example, I don't mind Hulu's full-screen ads, but YouTube's smaller overlays drive me crazy.