4 ms·
Seriously, this hipster "design" insanity has to stop. It's hurting your business. A pretty picture of your product is not design, it's a dream of a first year
by ye 13y ago
Seriously, this hipster "design" insanity has to stop. It's hurting your business.
A pretty picture of your product is not design, it's a dream of a first year art school student who doesn't understand business, who doesn't understand how to send the message and how to describe the product.
- widdershins 13y agoYour opinion. I think it looks fine. I quite like the 'long scroll' format that's become popular recently. All my devices (MacBook, Android phone etc.) make scrolling simpler than finding and clicking a link. And I feel like I got the main proposition of the product pretty quickly, without having to click around various 'features' and 'specs' pages.
- a3_nm 13y agoI quite dislike any format that does not provide me immediately with a 2 or 3 sentence general description of what the thing is about, of the sort like you would find at the beginning of a Wikipedia article or in the parent comment (but with a bit less detail). Taking BRCK as an example, I see "It's the easiest, most reliable way to connect to the Internet." and some picture suggesting that this is a hardware device. Insufficient. If I page down it gets even more confusing.
- ethana 13y agoI have to agree. Excuse my language, but I didn't know wtf it is precisely on the main page. I have to dig into the Specs page for the description of the device. Wasted my time with frustrated layout. Failed design fails.
- tedivm 13y agoI agree, but I think it's more this specific implementation than the concept itself. I've seen plenty of "long-scroll" (not sure what to call it) style sites that have been absolutely amazing at dumping information into my head.
- madeofpalk 13y agoFor example, http://www.apple.com/iphone-5c/ http://www.apple.com/iphone-5c/
- Semaphor 13y agoBad example imo. A good one would have been http://www.apple.com/iphone-5c/features/ http://www.apple.com/iphone-5c/features/ which doesn't break scrolling AND gives hard facts.
- tempestn 13y agoAgreed - worst thing you can do on a long scrolling page is hijack the ability to scroll like that!
- awhitty 13y agoI think this site works as a marketing tool. It has strong branding, and it automatically makes me feel more interested in the product even though I don't have any personal use for it. I don't think it works as a news brief. I had to read the whole page to figure out what the thing does. Of course, it looks like they're selling it as a black box that makes the Internet happen, so maybe the technical details aren't such a big deal.
- Aloha 13y agoIf I could have figured out anything beyond its buzzword compliance, that would have been super. I could tell it was some sort of router with some dependability, beyond that it all looked like vaporware.
- deleted 13y ago[deleted]
- aymeric 13y agoI actually liked the picture, it illustrates one segment of the target audience very well. A bit like the camera GoPro showing a picture of a surfer in a wave. The website misses more specific details about how it works, when it will be available and how much it will cost. I can't wait for this thing to hit the market!
- ye 13y agoGoPro is an established product, I've never met anybody from their target audience who didn't know what it is. I am a target audience for BRCK, and from looking at their page, it's not clear to me at all what it is.
- hrktb 13y agoIn general devices that actually produce pictures can get away with showing pretty pictures foremost and convey a "it's so fun" overall athmosphere before focusing on the device itself. For a rugged router, this approach is less forgiving IMO.
- gfodor 13y agoAnd yet here we are talking about it on HN.
- gfodor 13y ago(the point being that as shallow as the design may be, it caused people to share it and upvote it, so chastising the marketing is a bit odd)
- slewis 13y agoDo you have any proof that this hurts the business? They may have lost a sale to you but gained 10 others.
- allochthon 13y agoI disagree. They've got an attractive presentation. Perhaps the new layouts are a little gimicky these days; no doubt they'll eventually be pared down to something that is minimal but has the same spirit. Nonetheless, I think what these guys have put together is quite attractive and communicates exactly what they want to communicate about themselves and their product.
- sixothree 13y agoI scrolled like 10 pages and didn't learn a single thing about the device.
- runawaybottle 13y agoIt's fine dude, relax. I had no problem understanding the product because of their website design.