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And worse no call to action! I blame Bootstrap's "scrolling story" for worsening this problem of late. So much fun to build as a web dev, so sexy for exec's t

by aresant 13y ago

And worse no call to action! I blame Bootstrap's "scrolling story" for worsening this problem of late. So much fun to build as a web dev, so sexy for exec's to check off. But message gets lost and nobody wants to scroll. An implementation of the scrolling-style that I respect is https://www.pingdom.com https://www.pingdom.com Strong headline to capture attention, solid paragraph explaining the details and what problem they're solving, and BOOM a "Get Started Now" button to guide me. Z

dmix 13y ago
There's no problem with scrolling. That's a usability fallacy from the 90s. The problem is not communicating what your users care about. Thats such a big part of UX, looking at it from a new customers perspective, instead of your own.
- tomrod 13y ago
  I don't like scrolling to get to the main point. Doesn't journalism follow the inverse pyramid paradigm where each sentence is less important than the last? If so, one would expect PR releases to follow a similar idea.
  - dmix 13y ago
    Yes, succinct and concrete headlines are important. "Not burying the lead". But my criticism is a lack of specific "How it works" copy on most product websites.
  - gridspy 13y ago
    The problem is often one of having to lead the customer through a sales process. For eg 1) I want a reliable product... like BRCK .. okay. 2) This product really meets that criteria. Prove it. 3) So, is it useful? 4) Fine. Because of 1..3 I want more detail and to buy one. For instance with http://gridspy.com http://gridspy.com (my site) 1) So, why should I monitor (energy usage) at all? 2) Okay, so why GridSpy (not a competitor)... 3) Fine, tell me more about what you do... 4) Lets get started. Give me a quote on some hardware. It's a process. You can't just lead with (4) because the customer hasn't yet decided that they want your class of product at all.
Ehersman 13y ago
Good points. We'll rework some of the messaging.
- rspeer 13y ago
  You should also make sure the site is readable on a desktop computer. Everything was in the wrong place for me. Everything it seemed like I should be reading was yellow-on-yellow or completely invisible.
  - regorton 13y ago
    rspeer, what browser are you? if you can send a screenshot to info@brck.com we'll get on it.
- ismail 13y ago
  Erik, also the dots at the bottom for me indicate that i can click to see other images. They do not actually do that. Small UX issue

by aresant 13y ago

dmix 13y ago

There's no problem with scrolling. That's a usability fallacy from the 90s. The problem is not communicating what your users care about. Thats such a big part of UX, looking at it from a new customers perspective, instead of your own.

tomrod 13y ago
I don't like scrolling to get to the main point. Doesn't journalism follow the inverse pyramid paradigm where each sentence is less important than the last? If so, one would expect PR releases to follow a similar idea.
- dmix 13y ago
  Yes, succinct and concrete headlines are important. "Not burying the lead". But my criticism is a lack of specific "How it works" copy on most product websites.
- gridspy 13y ago
  The problem is often one of having to lead the customer through a sales process. For eg 1) I want a reliable product... like BRCK .. okay. 2) This product really meets that criteria. Prove it. 3) So, is it useful? 4) Fine. Because of 1..3 I want more detail and to buy one. For instance with http://gridspy.com http://gridspy.com (my site) 1) So, why should I monitor (energy usage) at all? 2) Okay, so why GridSpy (not a competitor)... 3) Fine, tell me more about what you do... 4) Lets get started. Give me a quote on some hardware. It's a process. You can't just lead with (4) because the customer hasn't yet decided that they want your class of product at all.

Ehersman 13y ago

Good points. We'll rework some of the messaging.

rspeer 13y ago
You should also make sure the site is readable on a desktop computer. Everything was in the wrong place for me. Everything it seemed like I should be reading was yellow-on-yellow or completely invisible.
- regorton 13y ago
  rspeer, what browser are you? if you can send a screenshot to info@brck.com we'll get on it.
ismail 13y ago
Erik, also the dots at the bottom for me indicate that i can click to see other images. They do not actually do that. Small UX issue