Because not everybody needs a wide-gamut monitor with plenty of room for calibration at what most users would consider low brightness levels? (Where "low bright

Because not everybody needs a wide-gamut monitor with plenty of room for calibration at what most users would consider low brightness levels? (Where "low brightness levels" means that monitor-white is not significantly brighter than "bright white" paper under ISO-spec lighting at 95 cd/m^2.) $1K-ish is cheap for a graphic arts monitor (compare with LaCie and Eizo), but it's a heck of a lot more than the average consumer needs to spend for their purposes.