Ryanair can be viewed as the "extremist" budget-airline. Although this article may propose a great dichotomy, I think it illustrates the direction for lots of l

Ryanair can be viewed as the "extremist" budget-airline. Although this article may propose a great dichotomy, I think it illustrates the direction for lots of low-cost airlines. Ryanair is controversial and has a business model that is being duplicated across the world. Even Southwest created a pledge in 2012 to drastically increase ancillary revenue.