This is a big part of it. Also, AMZ knows full well that they are a 900 pound gorilla. Going public with this increases the chances that the problem will be wor

This is a big part of it. Also, AMZ knows full well that they are a 900 pound gorilla. Going public with this increases the chances that the problem will be worked on by other companies as well. I see it as a similar move to what James Cameron did for 3D production in the years before he made Avatar. He was very smart about getting the industry to move in that direction so that when the time came, the tech was tested and solid.