Haven't they always behaved in an understated manner with respect to Jobs, though? The Steve-as-Savior meme is entirely an external creation by the media, happ

Haven't they always behaved in an understated manner with respect to Jobs, though? The Steve-as-Savior meme is entirely an external creation by the media, happy investors, and fans. I don't recall, for example, any Apple press release that has ever focused on Jobs, except the one when they bought NeXT, and the other when he went on leave.