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Twitter: What’s Next, the Purchase of Tweet.com?
- grellas 17y agoAs I recall, in the early days, Steve Jobs paid the trademark holders of the MacIntosh red apples $100K to assure that Apple Computer got clear rights to the Mac name. I guess it falls within that tradition for Twitter to buy rights to a site featuring birds that tweet. The parallels end there, however, as Apple was not trying to corner naming rights relating to key parts of an ecosystem that had already grown up around its products on the assumption that the name could be freely used.